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There’s a New “Master” in the House
Earlier this year, our owner Wintress Odom was awarded with Copyblogger’s Certified Content Marketer-Master level designation. This certification was awarded after completing advanced coursework on...
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Thought Leadership How-To
Thought Leadership: How To Do It You’ve made a decision to take your business game to the next level. You know a thought leadership campaign will get you there. So, how do you do it? How to Develop a...
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Thought Leadership Books
A thought leadership book is an excellent way to build your company’s reputation and impress your clients, shareholders, industry peers, and potential new employees. But if your company has generated...
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Our writers and editors manage multiple topics, multiple subject matter experts (SMEs), and multiple deadlines, all with equal ease. After hundreds of clients and decades of experience, it’s likely...
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Case Studies
Case Study Writers Coming up with an original point of view. Finding a topic your readers can relate to. Interviewing your customers and subject matter experts (SMEs). Waiting for approvals. Count on...
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Writing is easy, journalist Gene Fowler said. All you do is stare at a blank sheet of paper until drops of blood form on your forehead. Granted, today you’re more likely to be staring at a blank...
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Editorial
When marketing plans include targeting trade publications, you need pitch-perfect copy. Your standards are no less stringent – perhaps in even more so – for your company magazine, blog, or newsletter....
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Whitepapers
You’ve read the stats, you know the facts: the whitepaper is increasingly considered the darling of B2B marketing tools. But do you know the secret to translating your company’s products, services, or...
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The Ghostwriter’s Guide To Working With SMEs
Imagine walking into a small conference room where a dozen engineers, all experts in technology design for the heavy equipment business, are seated at two rows of tables, looking like the world’s most...
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Mastering ROI: 11 Tips For Measuring Content Marketing and Thought Leadership
You’ve invested in content marketing and thought leadership campaigns in hopes that they will help to grow your business. But, how do you know if they are truly worth the money you put in? Too often,...
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Penny for Your Thoughts: How to Sell Thought Leadership to Your Team
You’ve seen the light; you know thought leadership is essential to get your business to the next level. How do you get everyone else onboard? Let’s look at some tools to help you measure thought...
View ArticleWhat is Content Marketing?
Content marketing is a marketing approach that’s focused on delivering valuable and relevant content to a target audience. It aims to consistently attract followers by engaging them with content that...
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How to Position Yourself as an Industry Expert Through Content Marketing
We are all good at something. Some of us are naturally good cooks, excellent writers, or born leaders. As we progress in our careers, we develop proficiency in subjects germane to our jobs. Sometimes,...
View ArticleWhat Are Whitepapers?
A whitepaper is a written document that provides information on a specific topic. Companies and organizations use them to raise awareness of a particular topic or provide information on how their...
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Must-Have Components of an Effective White Paper
“White Paper” or “Whitepaper” Research shows that the term “whitepaper” originated with the British government and was a more concise version of an in-depth “blue book.” Both terms were derived from...
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How to Conduct Research for a Successful Whitepaper
In business, whitepapers provide companies and professionals with the opportunity to communicate knowledge and share information. To make a whitepaper truly valuable, the information contained in it...
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14 Examples of Great Thought Leadership Content
Thought Leaders We all know of and admire thought leaders. We can appreciate the fact that entrepreneurs like Bill Gates, Arianna Huffington, Tony Robins, and Mark Zuckerberg are thought leaders with...
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HOW TO CREATE AN EFFECTIVE CONTENT CALENDAR
“Content is king, but distribution is queen.” —Jonathan Perelman Perelman’s famous Buzzfeed pronouncement is truer than ever in 2021. With the proliferation of quality content competing for...
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The Four Most Common Mistakes in Whitepapers
Producing successful whitepapers takes a combination of skill and creativity. It requires a practical approach that can help writers get their message out there and, in turn, provide readers with the...
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Do I Need Permission to Use a Logo in my Blog?
You’re writing an article about your favorite cereal – the origin of the flake shape, the ingeniousness of the ingredients, the history of the brand name – and to fancy up the copy, you decide to...
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